This project started with a thorough naming process. Over 300 names were submitted by us for consideration. They were grouped into several categories and with our guidance, Commonwealth Breweries were able to select the one that would take the well recognised and established  “Burns House” and convert it into a more relevant, modern, more memorable name.

After a thorough brand research exercise that led to several conclusions that cited the brands uniqueness among its competitors. We wanted to leverage that uniqueness which was the companies longevity and size. It is the oldest and largest chain of liquor 

stores, with locations on every island. This led to its distinct positioning of “700” referring to the national breadth and also its large range and variety of products.

Colours are from The Bahamas flag, and the wallpaper background depicts the variety of products that they carry.